Market View
MarketView is the digital infrastructure for Africa's traditional agricultural markets. Digitize your market association or hub and access the foundational data that supports transparent, efficient, and financially connected market systems across Nigeria and Kenya.
Contact us to register: marketview@coamana.com
About Us
About MarketView
MarketView is the digital infrastructure for Africa's traditional agricultural markets. We generate the foundational market data that powers transparent, efficient, and financially connected market systems across Nigeria and Kenya.
What we do
- • Digitize market hubs and member registries
- • Verify identities and capture trade data
- • Coordinate transactions and enable payments
- • Connect traders and hubs to credit and insurance
- • Provide real time visibility, pricing, routes, risk signals, and verified actor profiles
How it works
CoAmana leads the design, technology, and activation of the Market Systems Platform. Our tools help market associations, cooperatives, and agribusinesses run reliable operations, de-risk trade, and scale participation across rural and urban markets.
Our vision
A connected market system where traditional hubs and associations trade confidently, access finance, and link into modern supply chains alongside responsive government support. Together with our partners, we are creating trusted pathways for farmers, suppliers, logistics providers, buyers, and cooperatives to grow.
Collaboration
For partnerships and pilots, contact: marketview@coamana.com
Services
Technical Assistance
Beyond the platform, we offer technical assistance for market and association digitization, plus support on market scaling, entry strategies, and network development through NABG in Nigeria.
Product Deployment
Markethub
Register or digitize your market hub, cooperative, association, or join as an individual. Manage your network (admins, farmers, retailers, buyers, logistics and agents), collect membership or hub fees, and trade within or across hubs. Built-in finance: working capital and insurance from local partners. Ideal for market associations, aggregation hubs, and agribusinesses with delivery or warehousing locations.
Market Insights
Explore Nigeria and Kenya's market hubs in real time. Access pricing, verified actors and agents, route and risk insights, and SMS promotion tools to drive engagement. Identify opportunities and design your investment, scaling, entry, procurement, and distribution strategies.
Contact us to register: marketview@coamana.com
MarketView Partners
MarketView runs on partnerships. Each partner helps build digital infrastructure for traditional agricultural markets; turning data into action and powering growth across the ecosystem.
Who We Work With
Platform Partners
Co-develop and localize the MarketView platform and drive adoption in markets.
Agribusiness Coalitions
Align private sector and policy, convene market actors, and shape pathways for entry and scale.
Government Partners
Coordinate local networks and integrate MarketView into public programs.
Digital & Payment Infrastructure
Enable market IDs, interoperable wallets, fee collection, and onboarding in low-connectivity areas.
Banking Partners
Provide embedded working capital, digital trader wallets, and automated disbursements.
Insurance Providers
Deliver trade protection for goods in transit, storage, and buyer transactions.